Numerous companies find themselves in an uncomfortable situation with all the trade fairs and exhibitions being cancelled or rescheduled this year. The question arises: how to win additional clients while losing a main source for new leads?
What’s the alternative? We have some ideas to find new opportunities:
1) ’Semi-Cold’ Calling
As many of us are presently working from home and have no possibility to visit customers on-site or take part in trade fairs, it is more important than ever to consequently call your database of trade fair contacts you already have on hand, or have acquired on your service some time ago. Availability of decision-makers, however, seems to be improving as they can be reached at their home office work place instead of being on business trips.
2) Email Marketing
Email marketing is a primary way to connect with customers. In order to stay relevant, share your quality content with a promotional email and enrich it with a composition of subject-related video clips.
Have a look at our sample video:
3) Meet Special Needs
Try to offer the right product at the right time. Understanding your customers and identifying their needs is necessary to enable you to offer personalised products and services to them. Which digital products could help your target group best in the actual situation to further increase revenues?
3D product videos to support your sales team are an effective method to help the sales force to effectively communicate with decision-makers at every stage of the sales cycle.
Please get some inspiration from our examples below on how you can support your sales force with convincing 3D product videos, interactive applications such as virtual trade fair booth or explainer videos.
4) Content Creation for Social Media
Increase your brand awareness by intensively delivering relevant content on social media channels. Short videos make your website more attractive to potential customers researching on products and services.