Task:

The new model Taurus 30 has to be staged persuasively for product launch.

Solution & Result:

We decided to present the benefits of the new vehicle with the help of HTC Vive Virtual Reality glasses. In addition, we produced a 360 degree film that could be watched on YouTube on smartphones during the product launch event. The VR application was an eye-catcher at the trade fair and qualified leads were guaranteed. For following trade fairs and exhibitions the VR application will be expanded by additional modules.