Waldrich Coburg Product Launch Taurus
Task:
The new model Taurus 30 has to be staged persuasively for product launch.
Solution & Result:
We decided to present the benefits of the new vehicle with the help of HTC Vive Virtual Reality glasses. In addition, we produced a 360 degree film that could be watched on YouTube on smartphones during the product launch event. The VR application was an eye-catcher at the trade fair and qualified leads were guaranteed. For following trade fairs and exhibitions the VR application will be expanded by additional modules.
More project examples in these categories: