Manitowoc Product Launch AT Crane


An amazing Virtual Reality application was needed for CONEXPO, the leading trade fair held in Las Vegas. The task was to show the easy-to-handle assembly of the All Terrain Manitowoc Crane.

Solution & Result:

We decided to realise this challenging project by a Virtual Reality application using the HTC Vive VR glasses. We even accompanied the assembling process on-site in Wilhelmshaven to be absolutely precise with what we show. We were able to reuse functions from existing VR applications. This approach saved our customer considerable time and money. The VR application was an eye-catcher at the trade fair and generated qualified leads. In addition, this application serves as an important e-learning element.

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