Linde MH Product Launch Roadster


The new Linde vehicle, the Roadster, has to be staged for the in-house trade fair WoMH (World of Material Handling) to attract attention.

Solution & Result:

We decided to present the benefits of the new vehicle with the help of a Samsung Gear Virtual Reality device. We were able to reuse functions from existing VR applications. This approach saved our customer considerable time and money. Focus was placed on the roadster’s improved field of vision; VR technology was the perfect platform to show it convincingly. The VR application was an eye-catcher at the trade fair – qualified leads were guaranteed.

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