Dematic product videos
3D Animations | Robotics
Challenge
Several products from the automation company Dematic (e.g., AMR, AutoStore, E4 Shuttle) needed to be presented in a visually consistent and high-quality manner, with a focus on marketing and trade fair applications. The goal was to create eye-catching, high-quality images. At the same time, flexible reusability of the content was required to allow the videos to be used for different channels and formats.
Solution
We developed a distinctive visual style: A dark background combined with sophisticated textures creates depth and clearly highlights the products. Atmospheric lighting and dynamic camera movements create elegant 3D effects . The individual sequences were conceived as modular shots.
Result
The result is a series of short video sequences that are used in a variety of ways, including at trade fairs, as website headers, and on social media. The videos are produced in various formats (e.g., 4:5, 1:1, 16:9) depending on their intended use. These videos also form the basis for further new product and image films.
Additionally, the visuals serve as the basis for print products and other marketing materials. The result is a consistent look, high reusability, and efficient, sustainable content production (e.g., for Dematics AutoStore, shuttle, and pallet handling).