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ASFINAG explanatory animations
2D Animations | Infrastructure
ASFINAG explanatory animations
2D Animations | Infrastructure
Challenge
The Austrian motorway and expressway financing corporation (ASFINAG) faced the challenge of presenting complex traffic and safety topics in a way that was understandable to a broad target audience. Information such as block clearance, lane merging, and proper behavior in tunnels had to be conveyed clearly and concisely within a very short timeframe, while simultaneously capturing the attention of road users.
The particular challenge lay in presenting sometimes abstract regulations and safety-relevant behaviors in such a way that they could be grasped quickly, easily understood, and remembered in the long term. At the same time, the content had to be tailored to the target group and harmonize with ASFINAG's existing brand communication.
Solution
BLUE SILVER, in collaboration with ASFINAG, developed a customized animation concept that seamlessly integrates into the infrastructure company 's corporate design. Through close collaboration, target-group-oriented storyboards were created that translate complex content into understandable and relatable narratives.
Using clearly structured 2D animations, simplified graphics, and an easily understandable visual language, even complex traffic topics were conveyed simply and clearly. The focus was on making information quickly comprehensible while simultaneously maintaining the audience's attention through entertaining animations.
Result
The result is several explanatory animations, each around 90 seconds long, that convey traffic and safety topics in an understandable, visually appealing and practical way.
The films are successfully used across various digital channels, including social media, the company website, and ASFINAG's YouTube channel. This allows them to reach diverse target groups and contribute to the widespread communication of safety-related information.
With the animations, ASFINAG has a sustainable communication tool that efficiently conveys complex content, supports road safety and can be flexibly expanded for future information campaigns.