ASFINAG Lueg Bridge
3D Animations | Infrastructure
Challenge
As part of a new bridge construction project, a complex infrastructure project needed to be communicated transparently and comprehensibly. Key requirements included presenting the various construction phases and stages, providing a clear explanation of traffic management during the construction period, and addressing a very broad target audience.
Solution
We developed a realistic 3D animation that vividly depicts both the existing situation and the planned new building. The construction process is visualized in a time-lapse sequence, making individual construction phases clearly understandable. Corporate identity-compliant signal colors were used to transparently represent traffic flow, clearly marking traffic routes and detours, for example. Supplementary infographics and overlays provide additional orientation.
Result
The result is an approximately 3-minute animation, which is primarily used in ASFINAG's PR and public relations work. The film ensures a high level of comprehensibility for the public and politicians and makes a lasting contribution to the acceptance of the new bridge construction.