Roggermaier
2D Animations | Vehicle Construction
Challenge
The mechanical engineering company faced the challenge of specifically targeting different job profiles while simultaneously ensuring consistent employer branding. In addition to presenting concrete job descriptions, the company itself also needed to be showcased as an attractive employer.
Solution
For the recruitment videos, we developed a consistent flat style with individually designed characters and used recurring 2D animation elements to ensure uniformity. We also adapted all content to the corporate design.
Result
The result was four independent recruitment videos that have been successfully used for years and are still heavily used today, especially on Instagram. This has enabled Roggermaier to generate a continuous stream of new applicant inquiries.
The client was so satisfied that they recommended us and even referred another new client. A strong example of sustainable recruiting success.