ZDF Info
3D Animations | TV
Challenge
For an investigative program on the German television channel ZDF, the challenge was to develop a high-quality, professional look that could be used flexibly across different themes and reused across multiple episodes. At the same time, the design required visual dividers and infographics that would seamlessly integrate into the program's narrative and clearly structure complex content.
Solution
We developed a unique visual style characterized by high-quality surfaces, detailed illustrations, and carefully controlled focus and precise lighting. In addition, we designed suitable dividers and infographics that are both functional and aesthetically pleasing, visually connecting the individual elements of the program.
Result
The result is a versatile, consistent look that gives the format a clear visual identity. Complex content is presented in an easily understandable way, while the uniform design strengthens brand recognition and underscores the program's investigative profile.