Medneo
2D Animations | Medical Technology
Challenge
The introduction of a new pay-per-use business model presented the company with a particular communication challenge: In the traditionally conservative medical technology industry, a complex and difficult-to-explain billing model had to be presented in an understandable way.
Furthermore, two very different target groups with their own information needs and expectations had to be addressed simultaneously. At the same time, there was a high demand for reliability, clarity, and comprehensibility in order to build trust in the innovative model.
Solution
To cater to both target groups, we developed two independent 2D animated films that share the same structure and storyline, but whose content is specifically tailored to the respective needs of each audience. For visual differentiation, we opted for a hand-drawn illustration style. A minimalist black-and-white style, complemented by a striking color, ensures maximum clarity and high brand recognition.
The calm narrative style and clear dramatic structure made it possible to convey a complex business model precisely, reliably and understandably.
Result
The result is two target-group-oriented explainer videos that convey the new pay-per-use model in an easily understandable yet professional manner. The videos are used in sales, on the website, as well as at trade fairs and conferences, and make an important contribution to the acceptance of the new business model among the target groups.